— The A-Game your skin’s been waiting for
Ahurei signifies being “unique” and our skincare brand “Ahurei Naturals” is founded with this very core value! Right from our thought-process, our research, our ingredient-blend to our product range, packaging and values.
We are #Ahurei — Unique
Skin is unique and has its own unique problems. To win over these skin issues we bring you our A-game! Are you ready?
Our A-game (Skincare Products) = selecting the best players (effective ingredients) + designing the winning team (creating skin bio-compatible formulations validated by research) + our skillset!
Our Skillset: Vegan, Cruelty free (Not tested on animals), ethically sourced, Innovative, Dermatologically tested products (safe + effective).
Farm to Pharma
— Best of Both Worlds
Ahurei aims to strike the perfect “Farm + Pharma” balance to create formulas that have the potential to become the holy grail of skincare!
Holy grail of skincare (Combination of Farm + Pharma) = Undeniable power of plants/herbs/fruits (Farm) + chemically stable versions of highly potent skincare actives (Pharma)
Both these worlds have their pros and cons. But at Ahurei, we choose and approve — only the best; and avoid —- the rest! Sounds simple, but very challenging!
POWER OF 11
A perfect team of 11 powerful players (Skin Experts) that effectively work together helping your skin achieve healthier and brighter goals! Think of it as your own personal OG Glow-Gang protecting and pampering your skin, always!
Our Show-Stopping Collection:
1. 24K Gold Luxury Glow Drops 2. Anti-Oxidant & Hydrating Under Eye Gel 3. Hydrating Lip Balm 4. Make-Up Removal Cleansing Butter 5. Day & Night Vitamin C Serum Shot 6. Pore-Refining Glow Face Mask 7. Water Facial Glow Sleep Mask 8. Gentle Facial Cleanser 9. Anti-Oxidant Lightweight Moisture Cream 10. Balancing & Toning Face Mist 11. Herb Infused Micellar Cleansing Water
Ahurei Avoids: Skin Nasties
— No downsides or compromises allowed
We believe it is not only what you choose but also what you avoid that defines the quality of the product. With an ambition to become the cleanest brand in existence we curated our ‘blacklist’, all that Ahurei Avoids! Skin Nasties are the root cause of majority of our skin problems and the reason we aren’t able to fulfil our wish-list!
At Ahurei, we ensure every ingredient in our products plays a positive role in your skin health. No downsides or compromises allowed. And because science keeps moving, we keep our #AhureiAvoids list up-to-date and upgrade our formulations accordingly.
WE KNOW WHEN TO SAY NOOur products are completely free of nasty, and we only use IFRA certified fragrances and essential oils. We say NO to all the following ingedients:
-Drying Alcohols -Parabens -Sulphates, SLES (Sodium Lauryl Ether Sulphate) -Silicones Phthalates -Ethanolamines (M.E.A, D.E.A, T.E.A) -Ethoxylated surfactants -1.4- dioxane -Acrylates -Paraffin -Mineral Oil -Acrylate Copolymers
-Benzene -Benzyl Derivatibes -Coal-Tar -Toluence -Rescorcinol -BHT -BHA -Silixanes -EDTA -Triclosan -Hydroquinone
And a list of Dirty Dozen Chemicals that are most widely used in leading skincare and cosmetic brands.
Our Social Responsibility, the causes we support & encourage
From breaking down what’s in our products and what’s not, to always showing you un-retouched skin, we pinky-swear to keep it real, always. This pure no-B.S. approach applies to how we price our products too.
As part of our pledge to offer more conscientious choices, we believe our products always cater for the needs of our consumers, who place a great deal of faith in us. For Ahurei, reliability and quality are our most important values. We take pride in honesty and celebrate the depth of innovation of our products.
Meet The Founder
By Profession: A Researcher, with a strong background of science. Bachelors in Pharmacy and a Masters in Pharmaceutical Chemistry with a 9 years experience in the pharmaceutical and healthcare industry.
By Heart: An Explorer, be it cooking Indianized versions of various cuisines, travelling the world, meeting new people or creating formulations at Ahurei
By Nature:A Humanitarian, with her passion for selfless service. President of an NGO called Arham Yuva Seva Group, since past 6 years
Hey there, it is so nice to meet you! I hope you get to see my labour of love in action. Welcome to our Awesome A-Family!
— Ekkta Modi, Founder.